338°F

[338°F is the temperature at which plastic melts]

 

"Publicity is the culture of consumer society. It propagates through images that societies believe in itself. The purpose of publicity is to make the spectator marginally dissatisfied with her present way of life, then offers her an improved alternative to what she is."

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"Publicity persuades us of such a transformation by showing us people who have apparently been transformed and are, as a result enviable. The state of being envied is what constitutes glamour. And publicity is the process of manufacturing glamour. 

The power of the glamorous resides in her supposed happiness: the power of the enviable in her supposed authority. This explains the absent, unfocused look of so many glamour images. Models look out over the looks of envy which sustain them."

- John Berger, Ways of Seeing

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Ditto to what Berger said. we've all heard that comparison is the thief of joy. Time for publicity to recognize that.